ENTREPRENEURIAL IDEOLOGY AND BOURGUESE HEGEMONY IN BRAZIL
AN ANALYSIS OF SEBRAE
DOI:
https://doi.org/10.36311/2526-1843.2022.v7n11.p258-279Keywords:
Ideology, Private Apparatus of Hegemony, EntrepreneurshipAbstract
This paper discusses the materiality of entrepreneurial ideology in Brazil, highlighting one of the main Private Hegemony Apparatuses (APHs) of the national bourgeoisie: Sebrae. The research uses bibliographic, documentary and statistical data, in order to apprehend the materiality of such bourgeois ideology in the dispute for hegemony Based on Antonio Gramsci's contributions about the relationship between State, ideologies and disputes for hegemony, the centrality of ideology is discussed of entrepreneurship in Brazil in a context of advancing labor and social security counter-reforms.
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