Evolução da forma da embalagem do produto sob a perspectiva da evolução da mídia e da filosofia artística
DOI:
https://doi.org/10.1590/0101-3173.2024.v47.n5.e02400170Palavras-chave:
Embalagem do produto, Evolução da mídia, Filosofia Artística, Evolução das formas de embalagem dos productosResumo
O objetivo deste artigo é discutir a evolução das formas de embalagens de mercadorias sob a perspectiva da evolução da mídia e da filosofia da arte. Primeiramente, analisamos a evolução histórica das embalagens de mercadorias, no processo de evolução dos meios, do design artesanal ao digital, revelando as mudanças dos meios de embalagem em diferentes períodos. Posteriormente, na perspectiva da filosofia da arte, tratamos da conotação da embalagem commodity, como forma de arte, e discutimos o uso de elementos artísticos no design de embalagens e seu papel na transmissão de emoções e conceitos. Neste contexto, adotamos a evolução da filosofia da mídia e da arte como ponto de entrada para analisar a evolução das formas de embalagem de mercadorias.
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Received: 06/09/2023 – Approved: 15/11/2023 – Published: 30/04/2024
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