The Concept of Relevancy and the Search Engine Optimization Techniques
its implications on search engine ranking
DOI:
https://doi.org/10.36311/1981-1640.2023.v17.e023009Keywords:
Search engines, Search engine optimization, Relevance, HummingbirdAbstract
In an increasingly connected society, the production of digital content on social networks, blogs and other platforms has shown exponential growth in terms of information production. This study presents how the use of Search Engine Optimization (SEO) techniques can contribute to the process of ranking in search engines and aims to identify which Search Engine Optimization techniques should be applied to obtain better relevance in search engines. Considering the lack of dedicated research between the two themes, a literature review was used as methodology, with the purpose of contextualizing the current research scenario between both themes. It was noticed that all the selected studies applied Search Engine Optimization techniques in digital informational environments. We conclude that Search Engine Optimization techniques, when applied to digital information environments, can bring several benefits to these digital environments, such as: improving visibility, ranking in search engines and transforming these environments more and more relevant in search engines, thus facilitating and contributing to information retrieval on the Web.
Downloads
References
BORLUND, P. The concept of relevance in IR. Journal of the American Society for information Science and Technology, v. 54, n. 10, p. 913–925, 2003.
BUSH, V. As we may think. The atlantic monthly, v. 176, n. 1, p. 101–108, 1945.
COSIJN, E.; INGWERSEN, P. Dimensions of relevance. Information Processing & Management, v. 36, n. 4, p. 533–550, 2000. Disponível em: https://www.sciencedirect.com/science/article/pii/S0306457399000722. Acesso em: 10 Jan. 2022.
DAVIS, H. Search engine optimization. [S.l.]: “O’Reilly Media, Inc.”, 2006.
DOVER, D.; DAFFORN, E. Search engine optimization (SEO) secrets. [S.l.]: John Wiley & Sons, 2011. v. 141.
ENGE, E. et al. The art of SEO. [S.l.]: “O’Reilly Media, Inc.”, 2012.
FISHKIN, Rand. The Beginner's Guide to SEO: rankings and traffic through search engine optimization. Rankings and Traffic Through Search Engine Optimization. Moz. Disponível em: https://moz.com/beginners-guide-to-seo. Acesso em: 15 jan. 2023.
GANDOUR, A.; REGOLINI, A. Web site search engine optimization: a case study of Fragfornet. Library Hi Tech News, 2011.
GIL, A. C. Como Elaborar Projetos de Pesquisa. 6ª ed. São Paulo: Atlas, 2017.
HJØRLAND, B. The foundation of the concept of relevance. Journal of the american society for information science and technology, v. 61, n. 2, p. 217–237, 2010.
KHAN, M. N. A.; MAHMOOD, A. A distinctive approach to obtain higher page rank through search engine optimization. Sādhanā, v. 43, n. 3, p. 1–12, 2018.
KILLORAN, J. B. How to use search engine optimization techniques to increase website visibility. IEEE Transactions on professional communication, v. 56, n. 1, p. 50–66, 2013.
LEDFORD, J. L. Search engine optimization bible. [S.l.]: John Wiley & Sons, 2015. v. 584.
LEE, S. et al. Search engine optimization: A case study using the bibliographies of LG Science Land in Korea. Library Hi Tech, 2016.
LOPEZOSA, C.; CODINA, L.; GONZALO-PENELA, C. SEO off page y construcción de enlaces: estrategias generales y transmisión de autoridad en cibermedios. Profesional de la Información, v. 28, n. 1, 2019.
LUKITO, R. B.; LUKITO, C.; ARIFIN, D. Implementation techniques of search engine optimization in marketing strategies through the internet. Journal of Computer Science, v. 11, n. 1, p. 1, 2015.
MONTEIRO, S. D. et al. Sistemas de recuperação da informação e o conceito de relevância nos mecanismos de busca: semântica e significação. Encontros Bibli: revista eletrônica de biblioteconomia e ciência da informação, v. 22, n. 50, p. 161–175, 2017.
NATORINA, A. Business optimization in the digital age: Insights and recommendations. Економічний часопис-ХХІ, v. 181, n. 1–2, p. 83–91, 2020.
OLIVEIRA, A. M. DE et al. Perspectivas em Gestão & Conhecimento. Perspectivas em Gestão & Conhecimento, p. 137–159, 2011. Disponível em: https://periodicos.ufpb.br/ojs2/index.php/pgc/article/view/10792. Acesso em: 17 jan. 2023.
ORDUNA-MALEA, E.; ALONSO-ARROYO, A. Cybermetric techniques to evaluate organizations using web-based data. [S.l.]: Chandos Publishing, 2017.
PARK, M. SEO for an open access scholarly information system to improve user experience. Information discovery and delivery, 2018.
PATIL, V. M.; PATIL, A. V. SEO: On-page+ off-page analysis. 2018, [S.l.]: IEEE, 2018. p. 1–3.
PEDROSA, L. L. C. SEO on-page no jornalismo: fatores algorítmicos como lide aos buscadores. 27 jul. 2020. Disponível em: https://repositorio.unesp.br/handle/11449/193479. Acesso em: 18 jan. 2023.
ROVIRA, C.; GUERRERO-SOLÉ, F.; CODINA, L. Received citations as a main SEO factor of Google Scholar results ranking. El profesional de la información, v. 27, n. 3, p. 559–569, 2018.
SARACEVIC, T. Ciência da informação: origem, evolução e relações. Perspectivas em ciência da informação, v. 1, n. 1, 1996.
SARACEVIC, T. Relevance: A review of and a framework for the thinking on the notion in information science. Journal of the American Society for information science, v. 26, n. 6, p. 321–343, 1975.
SCHAMBER, L.; EISENBERG, M. B.; NILAN, M. S. A re-examination of relevance: toward a dynamic, situational definition∗. Information processing & management, v. 26, n. 6, p. 755–776, 1990.
SHAHZAD, A. et al. The new trend for search engine optimization, tools and techniques. Indonesian Journal of Electrical Engineering and Computer Science, v. 18, n. 3, p. 1568–1583, 2020. Acesso em: 17 jan. 2023.
SILVA, R. E. DA; SANTOS, P. L. V. A. DA C.; FERNEDA, E. Modelos de recuperação de informação e web semântica: a questão da relevância. Informação & Informação, p. 27–44, 2013.
YALÇIN, N.; KÖSE, U. What is search engine optimization: SEO? Procedia-Social and Behavioral Sciences, v. 9, p. 487–493, 2010.
ZHANG, Y. et al. Bid keyword suggestion in sponsored search based on competitiveness and relevance. Information processing & management, v. 50, n. 4, p. 508–523, 2014.
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Gustavo Camossi, Cineia Josefina da Rocha Amorim, Cecilo Merlotti Rodas
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
When submitting an article, the authors retain the copyright of the article, giving full rights to the Brazilian Journal of Information Science to publish the text.
The author(s) agree that the article, if editorially accepted for publication, shall be licensed under the Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) license (http://creativecommons.org/licenses/by-sa/4.0) Readers/users are free to: - Share — copy and redistribute the material in any medium or format - Adapt — remix, transform, and build upon the material for any purpose, even commercially. The licensor cannot revoke these freedoms as long as you follow the license terms. Under the following terms: - Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use. - ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits. Notices: - You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation. - No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
Creative Commons Attribution-ShareAlike 4.0 International License.
