Inteligência Competitiva no âmbito da gestão organizacional
uma revisão bibliográfica sistemática de 2006 a 2017
DOI:
https://doi.org/10.36311/1981-1640.2018.v12n4.07.p53Keywords:
inteligencia competitivaAbstract
The article aimed to analyze the scientific publications in the scope of Competitive Intelligence (CI) in relation to organizational management, during the period from 2006 to 2017. The Roadmap model was used, following the steps of Systematic Bibliography Review (SBR). The articles analyzed showed a great concentration of publications in Spain, Brazil, and South Africa. Important characteristics of the CI were pointed out in the articles, presented as a strategic management tool for decision making, aiming at understanding the competitive environment and analyzing competitors, enabling act with intelligence. Because it is an interdisciplinary topic, involving knowledge at least in areas such as management and information, it favors partnerships between research institutions. For future research, it is suggested to understand the applicability of the IC in other segments, such as agribusiness, a complex sector and full of competitive challenges.
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