Analysis of the Governance Maturity of Intangible Assets and Processes as a Tool for Implementing Knowledge Management in a Pharmaceutical Industry
DOI:
https://doi.org/10.36311/1981-1640.2023.v17.e023059Keywords:
Innovation, Information Management, Knowledge Management, Pharmaceutical Industry, MaturityAbstract
Information and Knowledge Management is used to improve the performance of companies' innovative activities. Before implementing a management process, organizations must analyze its aspects related to the dynamics of internal knowledge, whether tacit or explicit. Thus, information management for maturity monitoring constitutes a tool capable of enabling and implementing initiatives in a systematic and structured way. They allow us to continually improve the governance of innovation and projects. In this way, this article contributes to improving information management through a maturity level model and with proposals for improvement for acting and sustainability of the strategic governance of its intellectual assets. Interviews conducted based on the model proposed by Batista (2012) but applied in a pharmaceutical company. After identifying the scenario, the relationship between the critical success factors of managing its processes and knowledge innovation was evaluated. With the degree of maturity obtained, it was compared against the “ideal” degrees and a management plan for projects and processes proposed.
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